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Many businesses rely on the internet for information every day. Travel agents look for trouble spots, discounts, and basic information to a destination. Accountants may need to check the specific language of a tax rule. Doctors may search an online database for medications and side-effects. For every business, there is a set of online resources used regularly.

Most people have bookmarked these resources and know how to delve under their layers for the bit of info they need. Basic search engines, such as Yahoo! and Google, are great for finding information around the world. Wouldn’t it be nice to have your own search engine, one that only grabbed information from sources you trust and depend on?

Rollyo – A search engine built for you by you

Rollyo.com allows you to build a custom search engine from your trusted bookmarks. It’s free, easy to setup, and very helpful. You’ll wonder how you did without it. Rollyo uses the Yahoo! search platform to do the heavy lifting; you can count on good results.

Build a Rollyo Search Engine.

Let’s pretend we are an accounting firm in San Diego that needs to find the specific tax codes that pertain to our clients.

Step 1. Collect your list of sites:

• IRS
• California Employment Development Department
• Yahoo! Finance - Taxes
• IRS - efile
• Cornell Law School - Income Tax
• California State Board of Equilization
• California Franchise Tax Board

Step 2. Create your search engine

1. Go to www.rollyo.com
2. Click on the “Create Searchroll� link
3. Enter a name “Acme Tax Info�
4. Copy your list of web sites into the appropriate text box. Each site goes on its own line.
5. Choose a Category
6. Add any tags that are appropriate. Tags are like keywords, I entered “tax law income�
7. Decide if you want other people to have access to your search engine
8. Click the Create Search Roll button.

Step 3. Create an account.

This will allow you to go back and customize your search roll at any time. You may find that you need to add or remove sites as you use the engine.

Step 4. You now have your own search engine.

You can now take advantage of your search engines potential. Hopefully you are using Firefox instead of Internet Explorer. There are many reasons to do so, but one of them is the flexibility of the  built in search engine window. When you go to your new search roll page, notice the link that says “Add to Firefox.� Clicking on this will add your new search engine to the search box in the top right corner of firefox. This makes it extremely easy to find the information you need.

Would you customers appreciate this tool? Rollyo makes it easy to insert your personalized search engine in your own web site.

Are you using a Mac or Yahoo! Widgets? Pretty soon you can search your rollyo search engine without opening a web browser at all.

Setting up your Rollyo account should take less than 15 minutes. Imagine how much time this will save you over the next few years. You may find everyone in your office has their own search roll by the end of the week.